So, meeting search intent isn’t just good for the user—it’s good for your business, too. Search intent is one of the most important factors to consider when looking at your content’s quality. If you aren’t giving the user what they want, they’re likely to leave the page. Creating quality content involves multiple factors—from accuracy to readability.
Why Is On-Page SEO Important?
While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website.
External links
- You probably already have sitelinks underneath your result when you search for your brand in Google.
- Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness.
- Firstly, you must channel many internal links to your most important content.
- They should know where to click and how to navigate through your site.
Read more about improving your local SEO and boost your foot traffic. The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. Domain authority helps search engines determine how much they can trust your website. The determining factors for domain authority are things you can’t influence.
Finally, optimizing and auditing the images on BHS Links your site is also beneficial in increasing your chances of them appearing in Google Image Search results. The Alt Text (or alt attribute/alt tag) of an image is the HTML element used to textually describe an image on the Web. Importantly, notice that the heading is exactly the same as our search intent query.
Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others. But in most cases, the closer your keyword is to the front of your title tag, the better.
Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Search engines view Off-Page SEO signals, like backlinks and social engagement, as indicators of a website’s authority and relevance. This blog will explain both in detail and how they complement each other for better rankings. You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them.
For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites.
Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website.
