Google directly displays dates in search results, which can affect user clicks. Experienced SEOs can often tell at a glance if content is spammy or if it deserves a shot at ranking. As part of the audit process, it’s a good idea to make sure the page meets minimum quality of standards in that it doesn’t violate Google’s Quality Guidelines. Simply navigate to the Page Optimization tab and enter the URL/keyword combo you want to rank for. Regardless of your title length, it’s a good idea to keep your important keywords in the first 60 characters, where users can actually see them in search results.
SEO Success with KOA
That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Internal links can be just as powerful as external ones—sometimes even more so, depending on things like the authority of the referring page, and the degree to which it improves user experience. Many of these updates target specific things like content quality or link spam. If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus.
Best SEO Tools
Valued at $82.3 billion in 2024, the global SEO market is projected to reach $143.9 billion by 2030, growing at a CAGR of 8.3%. This highlights how important SEO is for businesses wanting to improve their online visibility. We view a website like a real user, using a browser instead of a bot just reading code, and can see dynamic content and scripts that other tools will miss. SEO Crawler show’s you results in real-time, including which pages have been crawled, and the list of issues identified so you can take action immediately. Other crawl tools can take hours or days to show you any results from your crawl.
If you’re running a multilingual website, you need to regularly check if your hreflang tags are implemented correctly. Otherwise, Google might not serve your audience the right version of your website. It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages.
I tested each of the apps on this list, and each one ticks all the boxes. I’ve also tested dozens of others and researched dozens more SEO tools, both for my own use and for the purposes of finding the best for this list. So I can attest that each one is a quality option that should more than meet your SEO auditing needs. There’s a healthy bit of hair-splitting that goes on with naming SEO tool categories. SEO BHS Links audit software, SEO rank trackers, keyword research tools, and more general SEO tools have a lot of crossover because the companies that do one thing well tend to do other things well, too. I’ve used plenty of SEO audit tools in my career, and to help you pick the right one for your needs, I spent even more time testing the top options.
- Use the date filters to view your traffic for the last few months.
- It also has over 500 charts and 12 data points that you can use to help inform your SEO audits.
- Achieve better indexing, more organic traffic, and an improved user experience.
- More people rely on popular search engines like Google, Yahoo! and Bing to find information, products and services than ever before.
Bing Webmaster Tools
By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Do you notice a decline in content, such as a specific blog post or category page? Look at competitors who have overtaken your positions and analyze what improvements they have made.
