Name:
Avinash Advani
Company:
StarLink
Designation:
Vice President, Business Strategy
Years in the company: 3
Years in the channel: 10
Biggest achievement till date: Implementation of StarLink Choice Rebate and Incentive Programme and deployment of cross-portfolio channel management team
Your mentor in the industry: Cisco Systems. Having worked at Cisco, and set up a Cisco Silver Partner SI from the ground-up, I can say that Cisco has one of the most robust, high-fidelity channel programmes in the industry and has in turn created an extensive and high-performance partner ecosystem.
Company focus for 2015: To optimise existing teams and portfolio, expansion of recently opened markets and to grow into new African and European markets
Technologies to drive regional channel growth: APT/Zero-Day Malware Protection, incident response, security and operational intelligence
Key to grow profitably: By having a balanced portfolio of established and niche vendors. Also by having the capability to offer true value-added-distribution to the channel
