Name:
D P Sangal
Company:
Safedata
Designation:
Founding Partner & Managing Director
Years in the company: 13
Years in the channel: 22 years in the UAE
Your mentor in the industry: P. R. Shankar Kumar, he was one of my first managers at DCM Data Products (now DCM Data Systems). He was a General Manager and later an Executive Director at DCM Data Products.
Company focus for 2015: Safedata in the past 6 months has expanded its offering to become an SI focused on solution sales. The company aims to deliver best in class ROI via customer engagement architecture, Cloud Optimisation, infrastructure migration services and has also invested in a specialised in-house consulting team.
Technologies to drive regional channel growth: Business value solutions are the way forward; customers look for a technology partner rather than a one-off transaction
Issues in the regional channel: While credit and margin are perennial issues, employee turnover and partner profitability are issues that can be addressed with the support of the distribution and vendor community.
Key to grow profitably: Proper implementation and post-sales support are essential to help profitability and ensure longevity in the channel-customer relationship.
