Name:
Marissa Safe
Company:
FDC International
Designation:
Chief Operating Officer and Vice President
Years in the company: 26
Years in the IT channel industry: 26
Biggest achievement till date: Brand building and achieving channel profitability
Your mentor in the industry: Anji Wang, who was the Vice President at lTech Research, which was a company located in the US and is not operating in the market any longer.
Company focus for 2015: Cost reduction. We are aiming to increase the business quality instead of focusing on revenue growth.
Technologies to drive regional channel growth: mobility solutions through portable devices such as laptop, tablets and smartphones
Issues in the regional channel: Political instability and unexpected market slowdown
Key to grow profitably: The key to grow profitably is to correct the TAM (Total Available Market) assessment. The numbers predicted by research firms must be accurate to avoid doing business in saturated market.
