Name:
Mitesh Shah
Company:
Mitsumi Distribution
Designation:
Managing Director
Years in the company: 17
Years in the channel: 17
Biggest achievement till date: Incorporated in 1996, Mitsumi has grown from a single brand and a single product line to a multiple brand distributor with unparalleled reach across Africa, closing revenues of USD 390 million globally last year.
Your mentor in the industry: Michael Saul Dell & Lee Kun-hee, Samsung
Company focus for 2015: To consolidate offerings largely in tablets, smart phones and PC.
Technologies to drive regional channel growth: Smartphone proliferation and Internet connectivity continue to drive the region channel growth. Both e- and m-commerce are growing segments in the Middle East.
Issues in the regional channel: MEA market is price-sensitive market.
Key to grow profitably: By having in-country presence, right product portfolio, in depth knowledge of market segment and high level of support will grow your business profitably.
