Name:
Sandy Audi
Company:
Dell
Designation:
Channel Strategy & Programs lead
Years in the company: 8
Years in the channel: 14
Biggest industry achievement till date: A key strategic project that fundamentally transformed our channel business and became a global business model
Your mentor in the industry: Michael Collins
Company focus for 2015: To make it easier for partners to do business with us, building capabilities in the channel and enabling our partners to grow profitably
Percentage of channel sales: 100 per cent
Technologies to drive regional retail growth: The 2-in-1 market is picking up momentum as end users are looking for more flexibility and capabilities
Issues in the regional retail channel: While the shift to online and digital channel brings in a wealth of opportunities and growth, it will pose a threat to the classical retail channel if they don’t participate in the emerging trends.
Key to grow profitably: The ability to differentiate yourself in the market place with focus on selling end to end solutions.
