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Channel premiers

A round-up of the most influential executives in the regional IT channel.

58 Taj ElKhayatName:
Taj ElKhayat
Company:
Riverbed Technology
Designation:
Regional Vice President, Middle East, Turkey, North, West, and Central Africa

Years in the company: 2 years 4 months

Years in the IT channel industry: 16

Biggest achievement till date: Earning the trust of my partners, and enabling them to grow their revenue, increase their profitability, and expand their market coverage. I owe my own success and growth to my partners, customers and team.

Your mentor in the industry: My channel mentor is each and every member of the channel community. I learn from every encounter with every member of the channel community and they have collectively contributed, in one way or the other, to my knowledge, skills and competency and kept my motivation going. My partners are my mentors.

Company focus for 2015: To get closer and more relevant to our enterprise and telco customers, growing our channel revenue and enhancing their competency in solution selling, and delivering the value of our Application Performance Platform

Percentage of channel sales: 100 per cent

Issues in the regional channel: Employee attrition, inadequate skll sets and dependency on the vendor.

Key to grow profitably: By hiring the right talent, investing in enhancing talent competencies, solution selling and services value offering.

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