Name:
Amjad Fathi Al Omar
Company:
Sariya IT Distribution
Designation:
General Manager
Years in the company: 6
Years in the IT channel industry: 13
Biggest achievement till date: Being able to partner with three vendors in the same quarter and best VAD award from vendor in 2012.
Your mentor in the industry: There is no specific person or an organisation but everyone who is involved in the channel business.
Company focus for 2015: To increase profitability by increasing geographical reach and empowering channel by introducing financing programme called ‘Advantage’
Technologies to drive regional channel growth: Cloud and backup solutions especially for the top enterprises for B2B and identity protection for B2C
Issues in the regional channel: Channel partners are still not concentrating on the support side. Other issues include lack of product knowledge, profitability and credit issues.
Key to grow profitably: I believe channel partners should get better knowledge about products and they should invest in human resources of certified engineers. Once there is a steady support system for product and end user, everything else will come automatically.
