Name:
Arun Chawla
Company:
Trigon
Designation:
Chief Executive Officer
Years in the company: 18
Years in the channel: 25
Biggest channel achievement till date: Shown constant growth year-on-year, both top and bottom-line
Your mentor in the industry: My boss – Yehia El Halaby
Company focus for 2015: To support and remain loyal to all our partners to build quality business and focus on profitability and improve gross margins.
Technologies to drive regional channel growth: Mobility, MPS
Issues in the regional channel: Partners only focus on growing their top-line. Resellers must focus, caution, and control more in the two ‘make it or break it areas’ – stock level and credits control.
Key to grow profitably: Our quick adaptability to the market changes has helped us to focus on product mix with better profitability rather than the volume business.
