Joao Silva, VP EMEA, Channels and Business Development
Pure Storage
Spokesperson: Joao Silva, VP EMEA, Channels and Business Development
The enterprise storage vendor, Pure Storage, commenced operations in the Middle East market through its regional distributor, Global Distribution since June 2014. And soon after assessing and identifying with the market potential, established a team based in Dubai.
Joao Silva, VP EMEA, Channels and Business Development, says, “Our mission is to enable the adoption of flash in the data centre and build a better storage company. Flash has a transformative effect on the data centre. It allows IT staff to deliver 10x better application performance, with 10x less space and power requirement, while being more reliable and simpler to manage.”
Being a 100 percent channel company, it operates through a two-tier model, with a local distributor and channel partners catering to most Gulf states.
Partners can avail extensive benefits through the vendor’s P3 partner programme. “We follow a strict deal registration discipline and once a deal registration is accepted, we win or lose with our partner. Our unique technology allows our partners to offer a transformative approach to the data centre and act as real technology advisors to their customers. Our Dubai team is here to support our partners through the whole sales cycle as well as after.”
The vendor believes a consultative approach, willingness to disrupt the status-quo and bring a better technological approach to their customers are some of the qualities required in a partner. “We are looking at forming real win-win-win partnerships between our customers, our partners and us.”
