Pavan Gupta, Director, ColorJet
ColorJet International
Spokesperson: Pavan Gupta, Director, ColorJet
ColorJet, the India-based printer company began operations in the region a year ago. Having established its international headquarters in Dubai and with resident representatives in Turkey, KSA, Bangladesh and China, the vendor will eventually look to expand more on a global level. The vendor aims to strictly operate through the regional channel network present here.
Pavan Gupta, Director, ColorJet, says, “Our offerings bring a certain degree of freshness and innovativeness into the market. We focus on offering what the market needs, for example, quick go-to-market products under the soft signage or digital textile requirements. Our second focus is on the channel front – channels are utmost important.
“However good the product is, you need a local person for pre-sales and post-sales. We prefer to work with a single partner in a given country. We want to work on a dedicated channel,” he adds.
To expand its production capacity, in addition to its India-based one, the company established a second factory in China, which is less than a year old.
Going forward, the company plans to have about 25 channels in the region including South Africa, West Africa, Saudi Arabia and Egypt. “Once we have established here, which should be two years from now, then our focus is going to move on to South America and then the Russian-speaking areas,” explains Gupta. “In 2015, we are working towards having around 25 to 30 channel partners who can give us a mindshare, and once we have this mindshare, we believe the marketshare will follow.”
