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Exploring greener pastures

Reseller ME speaks to new vendors on the block to explore the strategies that work the best in this region.

John Brosnan, Managing Director, Netfort Technologies

John Brosnan, Managing Director, Netfort Technologies

Netfort Technologies

Spokesperson: John Brosnan, Managing Director, Netfort Technologies

The software development company, Netfort Technologies, through its LANGuardian product offering, enables organisations to understand what is happening internally, helps monitor users and how key resources are used, to bring about a high level of network performance and security.
Founded in 2002, the Irish company has been operational in the region since 2012.
John Brosnan, Managing Director, Netfort Technologies, says, “The region’s increased dependence on IT and focus on network security, reliability and performance has led us to establish business here. It is now obvious that due to the diversity and growth of recent security incidents, companies of all sizes must proactively and continuously monitor activity to protect their business, data, customers and staff.
“Our channel approach includes a two-tier channel strategy including a network of distributors and trusted value-added resellers. All Netfort business in the region is done via the channel.”
In a highly competitive market, it is challenging to stand out from the crowd. However, LANGuardian allows the company to differentiate itself from the competition.
Brosnan says that local knowledge of market and establishing the Netfort brand is tough for an Irish company but “total focus on channel partners ensures we overcome these obstacles.” And establishing the brand in the region is one of the main focuses for the firm in 2015. Additionally, it aims to grow its network of partners and subsequently its customer base in the region.

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