Yassine Zaied, Executive Vice President, Emerging Markets, Nexthink Middle East
Nexthink
Spokesperson: Yassine Zaied, Executive Vice President, Emerging Markets, Nexthink Middle East
Over three years ago, Nexthink, a provider of end-user IT analytics, entered the region by launching operations in Qatar.
With a triple-digit growth in the region, the company also has businesses in UAE, KSA, Jordan, Kuwait and Egypt; and is looking to expand to Bahrain and Oman.
Yassine Zaied, Executive Vice President, Emerging Markets, Nexthink Middle East, says, “The UAE and KSA are continuing to grow and we believe that Egypt and Kuwait are promising markets that have a lot of potential. In Egypt, the newfound stability is reviving business and consumer confidence and as a result, organisations are now investing in their IT infrastructures to support further growth.”
The market is maturing, there is a growing diversity of end-users in all types of organisations, and the opportunity in the Middle East is huge, says Zaied.
The company is in the process of recruiting partners across the region, including systems integrators, service providers and MSPs in GCC and North Africa.
“By leveraging Nexthink’s technology, partners can enhance their existing offerings and deliver the next level of managed services,” adds Zaied.
When selecting partner, the company looks for those who have solid relationships with their customers.
“Channel partners remain the focal point of any enterprise solution provider doing business in the Middle East. The channel is very important to Nexthink and we work closely with our partners, as they are often our entry point to the customer,” says Zaied.
