Scantrans Computers
Anil Beriya, Director
Scantrans Computers is a Dubai-based reseller for networking products operational since 2004.
Anil Beriya, Director, Scantrans Computers, says, “Our main line of products include networking active products from TP-Link, Cisco, Linksys, D-Link, Netgear and HP. At the same time we are doing networking passive products from 3M, Kuwes, D-Link and Linkcomn.
“We believe our strength lies in availability and cost effective products for the smooth running of an organisation’s networks. As we have been focusing in this category, we know networking products require commitment on service and availability. We have our customer base who trust us for our commitment on availability with competitive price.”
According to Beriya, the networking business is undergoing a tough period as there are many new entrants in this field. “A major problem area is the price range between different brands. Many new entrants try to establish and garner a piece of the market share with low pricing, at the cost of services. This is affecting business for established brands where a quality of service is offered with products.”
While players are diversifying business and looking to venture into other avenues for growth, Scantrans’ dedicated focus on networking products has enabled it to grow and sustain the business over the years.
Beriya says, “Focused vision on networking products, committed service to clients including availability of products, and maintaining reasonable margin have helped us in our growth journey.”
He further believes technological advancements will keep the future of the regional IT channel market active. “However, price competition, low margins and shrinking market share due to e-commerce will make a big impact on the future of an IT reseller.”
