Winning Deal Computers
Maher Abu Amarah, President
Established in 1982, the Jordan-based reseller, Winning Deal Computers, began its UAE operations in 1995 and is celebrating its thirty-third year in business, says its President, Maher Abu Amarah.
“Winning Deal Computers, Dubai, was founded to meet the needs of the rapidly growing infrastructure in the region. Today, we supply our channel partners with the latest desktops, printers, laptops, tablets, network products, CPUs, memory, hard drives and accessories products.”
The company has large retail outlets in Khalid Bin Al Waleed Street, Bur Dubai, and a showroom located in Computer Street for wholesale business.
With declining hardware margins and stiff competition in the market, it is not an easy task to sustain operations and be profitable. Amarah says, “There are several challenges in the market for players like us. Constant and rapid changes in technology, deteriorating PC sales and the market shift to mobility have compelled us to try and be a step ahead.”
According to Amarah, the company’s dedicated and qualified sales, technical support, accounts and logistics team have enabled it to be successful in the region. “Also, we make it a point to always update our product lines with the latest technology and offer it to our customers at competitive prices. This also has helped us to grow and reach where we are today.
“The key elements of our growth are low margin, key account management, reliable logistics structure, and attention to customer feedback,” he adds.
As far as the future of the regional IT channel is concerned, he says, it is not possible to predict, however, “The MEA market is a rapidly growing region, especially for mobility and security.”
