Accent Office Supplies
Sachin Gehani, Director
Back in 1999, Accent Office Supplies started out as a small supplies-only company, with just three members. And over the years, it has grown its brands and customer portfolio. Today it boasts of multiple brands and branches across the UAE and abroad, with a large employee base.
Sachin Gehani, Director, Accent Office Supplies, says, “Our business lines broadly will fall into supplies, printers, laptops, desktops and servers, LED monitors, networking products and accessories. However, this is a broad categorisation, our product portfolio is constantly evolving and we believe that this is the only way we can stay ahead of the competition.”
Accent is not just your run of the mill trading company, says Gehani. “We are a one-stop shop for all your solution requirements. While we do have an advantage in pricing due to our large exports division and volume buying, this box movement is not the only thing we rely on.
“Our focus is heavily on providing accurate solutions to clients, after considering each individual needs and the latest technologies available at our disposal. Of course, this has to be done in a cost effective manner to provide maximum value. Large availability of a range of products, competitive prices, informed sales team and prompt after sales service are our focus areas.”
But the most important factor, which differentiates them is the healthy long-term relationship shared with all clients.
“Almost more than 70 percentage of our clients have been with us for 5 plus years and we never underestimate the value of that relationship. It is only by excelling each time, every order, we can keep ahead of competition.”
As a reseller in the current market, there are a number of challenges the company faces, from uninformed competitors offering substandard products, undercutting by various resellers in order to move volumes, currency fluctuations to maintaining profitability.
However despite these challenges, the company has had a successful run. Gehani says, “I strongly believe that any company is only as strong as its people are. Therefore, we attribute our success to each and every employee who is with, or has been with Accent; everyone from drivers, office boys, sales team, logistics and management.”
Going forward, he believes the regional IT channel will have to evolve, considering the pressure mounting up on the bottom line. “Continually adding value to the clients is the only way to survive, else, it’s going to get tougher.”
