DataCare
Suresh Shetty, MD
Armed with 12 years of market experience, DataCare begun operations as a data storage media specialist and this continues to be the main focus for the company.
Suresh Shetty, MD, DataCare, says, “We continue to hold the pole position within the data storage media segment. The data storage category has grown over the years and we have expanded our product line to include other data storage related products such as network-attached storage, which is becoming popular with both consumer and enterprise users.”
Besides data storage media products, other products include Printronix printer ribbons, Wacom graphics tablets and Ncomputing Zero clients, which the company defines as ‘core products’. Shetty adds, “We have a substantial business out of the core product area too, as we have export customers to whom we supply complete IT range to facilitate comprehensive logistics, but this is not on a regular basis.”
HP, IBM and Printronix forms the company’s top vendors in terms of revenue. “We also have other brands on board such as Wacom, Ncomputing, WD, Qnap and Synology too with which we have had great success. We are constantly looking out for new vendors with innovative products that fit in our portfolio.”
The biggest challenge, says Shetty, is managing credit. “You make the credit control too tight, and you start losing on legitimate business, you go easy a bit and there is the risk of defaults. For us, the credit insurance is too expensive, and defaults, if any, would eat through the bottom line. However, we have managed fairly well thanks to a balanced credit policy and a product line that can’t be converted liquid overnight by defaulters.”
DataCare attributes its success to its ability to quickly adapt to market changes. “We also invest in IT and mobility, for example, system remote access, automatic report generation. This ensures our IT systems are efficient and help us keep an eye on the overall business trend.”
