Experts Computer
Shailendra Rughwani, Managing Director
Twenty-one years ago, Dubai-headquartered Experts Computer commenced operations in reselling and trading computer hardware from global brands and has since witnessed the evolution of the market.
Shailendra Rughwani, Managing Director, Experts Computer, says, “IT is one of the most dynamic and vibrant industries and the market trend changes frequently. Mobility is presently the trend in the market. All the mobile devices such as laptops, tablets and smartphones are in demand today. We have also seen an increasing demand for desktop PC and all-in-one PC product lines.”
The reseller says its market differentiation has been its years of experience in the market. “We are one of the oldest and reputed computer company in UAE and most of the customers trust us to deliver. We emphasise on best prices, prompt deliveries and best after-sales service.”
There are several challenges in the computer hardware market and some of this continues to be, “Overstocking, price fluctuations and outdated inventory,” he adds. However, the reseller has managed to expand its business over the years thanks to a “good and dedicated team, who have been with us for many years. This is the key to success,” Rughwani explains.
He is also positive about the future of the market. According to him, although the market conditions look severe at the moment, it will definitely get better over the next couple of years. “Regional IT channel is expected to grow in the coming years due to the developments taking place in the region. With the upcoming Expo2020, lot of infrastructure investments are expected in UAE, which should benefit IT as well. The future looks good in the next few years for the IT companies based in UAE.”
