Fourth Dimension Computer
Ghaith AL-Marsoumi, Operations Manager
Founded in 1999, Fourth Dimension Computer’s core operations include distribution, wholesaling, reselling and retailing businesses.
“We began business from a store located at Computer Street, Dubai and have improved our operations over the last several years. Our focus is more on exporting and have a larger business in this segment, although we do have strong operations in the local market as well. The products that we resell include printers, scanners, projectors along with laptops and desktops. And as a reseller, we do good numbers and see the majority of business coming from Canon and Epson products,” says Ghaith AL-Marsoumi, Operations Manager, Fourth Dimension Computer.
The company was one of the four resellers for the German brand, TechniSat in the region. “However seeing our good work and because of the sales we did for them, we were made the exclusive distributor for the brand in the Middle East. We are also distributors for the US brand, Patriot for its memory and flash products and also for the Chinese brand, Tenda for its networking products.”
The company has also launched three of its own brands – both Platinum and Elegant are accessories products while Pilot is a range of mid-market positioned tablets.
“The mid-market positioning of our brands have helped us in our success and growth story. Also we have good channel partners in the Middle East,” says AL-Marsoumi. The common problem that most players face in the market is keeping up with the evolving technology. “It is highly dynamic, but we must equip ourselves to stay ahead of market demands and understand technology to be successful in the market.”
Today the company has its head office located on Bank Street with two showrooms on Computer Street and a logistics division and two warehouses in different parts of Dubai.
