Maxtouch Computers
Ramesh Belani, Managing Director
Having set shop 12 years ago, Maxtouch Computers is an authorised distributor for View Sonic, Liteon, Apacer, Plextor, Tripp Lite, Acer, Microsoft and preferred partners with major brands such as HP, Juniper, Aruba, Cisco, Cyberoam, Symantec, Toshiba, and Dell. The product line with these brands include servers, notebooks, desktops, workstations, projectors, storage systems and security products.
And it also has its own in-house IT accessories brands called Vsonic and JSD.
Ramesh Belani, Managing Director, Maxtouch Computers, says, “As a value-added distributor, we aim to differentiate from our competition. Our flexible mode of operation and access to channels give us an edge over our competition.”
While there are several challenges in the regional channel landscape, one of the major ones for the reseller include political instability in the Middle East countries, which impact numbers. He says, “Vendors’ pressure on volumes on monthly or quarterly intakes is another challenge we face. This pressure results in insecurity on relations between vendor and distributor. Also the increase in cost of operations, largely due to rents, has resulted in higher turnover of employees, as they move from one firm to another seeking better incomes to meet living costs.”
Belani attributes the success of the company to two aspects, “Our experienced and dedicated team and our loyal customers have been the backbone of our success story.”
How will the future shape out for the regional channel players? He says, “Due to increasing cost in operations, which affects margins, the channel environment will eventually lead to eliminating the distributor layer. Because going forward, vendors may deal directly with power retailers, retailers and traders. This has been happening in USA, Europe and some North and South African countries.”
