Printek Supplies
Manoj Tiwari, Managing Director
Printek Supplies established business in the region in 2004 with the trading of impact and non-impact printer supplies such as ink cartridges, toners and ribbons, and was also into the trading of backup tapes. The company delivers products from a large portfolio of global brands such as HP, IBM, Canon, Brother, Epson, Samsung and Imation.
According to the company’s Managing Director, Manoj Tiwari, Printek Supplies experienced a substantial growth till 2013. “With shifting market trends, evolving dimensions of reselling business and as new players entered this category, our business was affected over the last two years or so.”
While the recession had little impact on the company’s turnover, today however printing has taken a backseat in organisations as they adopt environmental friendly policies. But observing that the market is saturating, Tiwari says, “We want to grow by expanding into markets, which has in-country consumptions rather than re-exporting. With this in mind, we opened a showroom in Saudi Arabia in 2011, which is doing well today. This year, plans are underway to expand to few other countries within the GCC region.
“With almost 70 percent of business coming in from HP products today, we hope to shift this to other brands such as Epson, Canon and Xerox, in order to help increase our margins.”
The reseller sees the growth largely coming from verticals such as banking, healthcare, hospitality and government.
In 2015, we will see the reseller focusing more on increasing Saudi sales. “This will help us have a better bottom line. We have a three-member team present on ground. Also this year, we are focusing more on end-user sales rather than resellers. We are also trying to expand more into corporate businesses,” says Tiwari.
