Q-Line Electronics
Sunil Lalwani, Managing Director
Q-Line Electronics started out as a small store on Bank Street in Dubai in 1993, with its main line of business in IT and electronics. Today the family-owned business has branched out to four stores and deals with products such as printers and supplies, laptops and tablets.
Sunil Lalwani, Managing Director, Q-Line Electronics, says, “The channel business has grown more challenging with each passing year. The political scenarios in the Middle East countries and currency fluctuations affect business in a big way. Also, this has led to the closure of many markets and entering new markets has its own set of challenges. Earlier we had never targeted markets such as the Far East, Europe or Americas. For many years, we were depending on the African and the Middle East markets, however now we believe it will be more lucrative to explore into newer markets and this will be our focus this year.”
Besides market conditions, product lines have also changed, says Manish Doolani, Sales Director, Q-Line Electronics. “When we had started our business, desktops were the most preferred product lines. Today, we see growth in the sales of tablets and laptops as well. Although desktops are still selling, the percentage of business has declined comparatively.”
In such dynamic market environment, it is necessary to be vigilant and take up new growth opportunities. “The good thing about this industry is that when one product line declines or disappears, another one comes along,” adds Lalwani. And for this, one must be adequate with the emerging technologies. According to the MD, as a reseller, Q-Line takes trainings and certifications seriously. “This helps our staff to be well-versed with market conditions and new products.”
The key word for 2015, according to the reseller, is ‘patience’. “This year, we need to be patient and wait for political scenarios to resolve. We expect 2015 to be the most challenging year till date. All major markets that buy from Dubai is at a standstill. We must have a slow and steady approach towards business. We are hoping the market becomes better in Q2 and Q3.”
