To drive organic traffic, your content needs to SEO Anomaly be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”.
If you’re running a guest posting campaign, for example, you need to pitch ideas that are going to resonate with the blogger or journalist on the other end of the email,” says Rubright. Instead, Rubright recommends earning links from websites your customers are reading. “This has been how I’ve approached link building for any website I’ve been able to sustainably grow,” says Rubright. “Depending on your business model, leads/revenue matter more than mere traffic. You should target commercial intent keywords to increase your leads or sales (even though they may have lower search volume),” explains North.
- Explore each reason in more detail to understand the importance of well-crafted SEO marketing.
- Good things will happen to your business if you follow the SEO tips we discuss in this blog.
- Technical SEO involves making changes under the hood of your website to improve search performance.
- It’s much better to track metrics that have actual business impact.
Examine the search results
One of the most popular ways to build off-page SEO is through backlinks. Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor. In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. This goes beyond just your content marketing to the deeper levels of your site’s HTML. This means that you can work to improve these factors over time by following best practices for SEO. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.
✅ Employ A Logical URL Structure
These algorithm updates are still very much a part of the SEO field, with Google releasing a new one (or multiple) every year. Although websites have been around for a little while longer, people started optimizing their sites for search engines in the mid-1990s. The algorithms that search engines used were way less advanced and relied on ranking factors like keyword density to determine the relevance of a page. The ‘trick’ back then was making sure the keyword was being used enough times throughout your page and in your meta tags.
When that’s done, you can start looking at site structure and the content on your pages. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. As the name implies, technical SEO has to do with optimizing the technical aspects of a website.
When to Use SEO vs. SEM
Use Google’s PageSpeed Insights tool to get URL-specific recommendations. Generate an XML sitemap to provide web crawlers with a map of your site. Use a free third-party tool like Yoast SEO to speed up (and even automate the process). Submit your sitemap to Google Search Console and Bing Webmaster Tools. If SEO sounds like a full time job so far, that’s because it certainly can be! If you are interested in seeking professional help to meet your SEO needs you can check out our SEO Companies page or view our SEO Services.
